Comparison of the Jungle and Fast Food Nation - 1436 Words

The Power of Money and Greed in Society The Jungle by Upton Sinclair was published almost century ago and it showed the Americans the problems that existed in the early nineteenth century, the industrialization timeline. Sinclair’s target was the workers who were mistreated in various workplaces, such as the meat packing companies in Chicago, so that they may be treated fairly. Sinclair wanted a future society where common people (those mostly that worked at the workplaces) to form a group and rule with their own rules which would be just in their eyes, much like a union. However, after the book was published, the readers were more traumatized by the fact of what the people were consuming in their food than the social problems. Sinclair†¦show more content†¦Even now major retailers, such as fast food industry, also want to pay the minimum that the state requires. â€Å"Consequently, a low minimum wage has long been a crucial part of the fast food industry’s bu siness plan.† (pg73) In Fast Food Nation they even go have a system in put. They make sure most workers work forty hours a week and no more for after forty hours they have to pay overtime. They even go further making sure the employees work during busy hours and during slow hours they’re either let go to go home. â€Å"Managers try to make sure that each wrker is employed less than forty hours a week, thereby avoiding any overtime payments†¦the chains keep their labor costs to a bare minimum.†(pg74) Both the past and the modern industries found the value in production of speed, which comes with quantity, and time that is not wasted as they saw time as money. The quicker the product in produced the quantity and profit they see in making. The Jungle shows where the meat packing industries speeded up their meat cutters so that they may get the most out of it. â€Å"In piece-work they would reduce the time, requiring the same work in a shorter time, andShow MoreRelatedSinclair s The Jungle And Schlosser s Fast Food Nation1459 Words   |  6 Pagesthe meat industry in the United States, the works of Upton Sinclair and Eric Schlosser contain eerily similar accounts in attempt to expose the dangers behind our food. These shocking revelations exposed by Sinclair and Schlosser have forever changed the way our nation views its food. Sinclair s The Jungle and Schlosser s Fast Food Nation discuss the topics of factory conditions and their safety, prevalence of immigrant workers, the condi tions of animals and their health, and the corruption behindRead MoreThe Jungle, And Notified The American Public1261 Words   |  6 PagesIn 1906 Upton Sinclair wrote The Jungle, and notified the American public about the true horrors within the meatpacking industry. Almost a century later, Eric Schlosser writes a very similar piece meant to shock and notify the American Public called Fast Food Nation- The Dark Side of the All-American Meal. The greatest element these two pieces have in common is that the cause for these horrific sanitary situations, hazardous employee norms, and foodborne illness outbreaks is all due to monetary greedRead MoreThe Riot, The Pullman Strike, And The Homestead Strike1260 Words   |  6 PagesIn the late 1800s and the early 1900s, labor was anything but easy. Factory workers faced long hours, low pay, high unemployment fears, and poor working conditions during this time. Life today is much easier in comparison to the late 1800s. Americans have shorte r days, bigger pay and easier working conditions. Not comparable to how life is today, many riots sparked, and citizens began to fight for equal treatment. Along with other important events, the Haymarket Riot, the Pullman Strike, and theRead MoreFast Food Industry By Eric Schlosser3535 Words   |  15 PagesEstrella Introduction 1. Eric Schlosser chose the topic of fast food industry because he became quite inspired after reading an article about illegal immigrants in a strawberry field and how they a suffered in the process. The article was based on an investigation that was placed on the fields while they worked. It was also based on the immense impact that this industry had on society. Schlosser wanted to as said in his book â€Å"shed light† to the world on how successful hard working industry worksRead Moreâ€Å"Education is a progressive discovery of our own ignorance.† – Will Durant2199 Words   |  9 Pagessurvive in thickest of the forests. If some had a sharp smelling power, some were quick to run and hunt, some where agile and some strong. Men were probably the weakest and with their multitudinous inabilities, they were probably the easiest prey in the jungle. But it was the brain that made them discover fire, learn to live in caves and pain the walls, learn to speak, and fro m hunter gathers become civilized and build big cities. One may be amazed to think how the pyramids of Egypt were probably builtRead MoreShould English Be Ficial Universal Language?1837 Words   |  8 Pagesmost widespread and powerful language on Earth. The imperial English Empire spread English across the globe; from America to Asia. English’s position in the world was cemented by US cultural and diplomatic dominance; evident in American movies, fast food, and clothing. English has proven it is not moving anywhere anytime soon, as English only grows in use over time. Thus a debate has arisen: Should English be the official Universal Language? On one hand, English can harm other cultures, internationalRead MoreAmerica s Impact On The Planet Essay1824 Words   |  8 Pageswould like to admit. Throughout our day-to-day lives we tend to unknowingly impact and mold or future. It can be something as simple as forgetting to recycle that jug of milk, or neglecting to clean up a s pill after a self-done oil change. Even the foods we eat and the way we manufacture them have a lasting effect on the planet. Perhaps one of the more noticeable ways we as a society affect the Earth though is how we build upon it. With much of the global population centralized in urban areas, andRead MoreIndi The Civilization Of India2271 Words   |  10 Pagesis impossible not to be astonished by India. Nowhere on Earth does humanity present itself in such a dizzying, creative burst of cultures and religions, races and tongues. Every aspect of the country presents itself on a massive scale, worthy in comparison only to the towering mountains that overshadow it. Perhaps the only thing more difficult than to be indifferent to India would be to describe or understand India completely. I chose to do this country because I have always been intrigued by itsRead MoreHow Are The Poor Affected By Environmental Problems? Essay2382 Words   |  10 Pagesrespect to the cycle of poverty and e nvironmental degradation? (3 points) People in poverty negatively impact their environment because they do not own the same resource as people in richer country. The way they live their life is rudimentary in comparison to our way of living, they are not as advanced into recycling or they can not just go to the grocery store and get what they want. Their primly concern is to survive and if this means harming the planet they will even if they do not want to. TheRead MoreAn Analysis on Taj Group of Hotels3636 Words   |  15 PagesTaj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India. The analysis in the report is presented as follows: 1. Before delving into the individual study

“Shiloh” And The Effects Of Feminism. Throughout The Decades,

â€Å"Shiloh† and the Effects of Feminism Throughout the decades, the feminist movement has been portrayed in numerous ways, from feminism being a liberating thing to feminism being deleterious towards men, or even being anti-government. Countless readers believe that the writer Bobbie Ann Mason writes solely about the changes that the females made to change their own world. Instead, Mason portrays the feminist movement in a much different light. In one of her many short stories, â€Å"Shiloh,† Mason shows the conflicting sides of the feminist movement and the end result of female liberation in many of these individual movements. â€Å"Shiloh† shows a married couple that has been forced into a new phase of their lives through the newfound disability†¦show more content†¦Norma Jean operates in the idea the feminism is defined as equality for both sexes without taking away opportunities for one. She operates in the idea that equality is like a ladder, moving up one rung does nothing to the other. Fe minism to her is finding happiness and individuality in herself. Leroy on the other hand takes Feminism as firstly a joke. We can see this when he asks Norma Jean in a very degrading tone if ending the marriage was â€Å"one of those women s lib things†(p. 371)? Leroy believes equality to be a seesaw, if one side is promoted the other must be degraded. He believes he was injured and because of this Norma Jean became better in mental and a physical sense. This is one of the sources of conflict, Norma Jean fights for herself and Leroy surrenders. The main character in â€Å"Shiloh† is also the feminist of the story. Norma Jean fights for her own happiness, and her individuality. Because of this she is one of the main subjects of conflict. Norma Jean and Leroy have been married for around twenty years, but the conflict comes when Leroy becomes injured and is no longer able to work. Norma Jean is seen originally as the feminine wife, but as the story progresses Norma Jean obtains more masculinity and the Leroy obtains more femininity. This shift is shown by multiple symbols and Leroy is â€Å"far from being a patriarch, he is subservient in relation to the other

The Seven Phases of the Systems Development Life Cycle Free Essays

COMPUTERIZED PAYROLL SYSTEM FOR TURNSHOP (A SUPERMARKET) PURPOSE AND PROBLEM(Initiation): Firstly the purpose of this system is to help Turnshop to solve it problem in the running of it accounting department which the whole company relies on it, so that they can have accurate, reliable and fast processing of their payroll system in the company. For now the payroll system of the company is process manually and since there are 2000 employees and more actives of the company it make it very hard and tedious to accomplish this task in the company, it also cause a high room for errors, overtime, resources and money and it will help the company a lot if they have a computerized payroll system (CPS). PlANNING The cost of the computerized payroll system (CPS) is about 50,000 Ghana cedis. We will write a custom essay sample on The Seven Phases of the Systems Development Life Cycle or any similar topic only for you Order Now since we will install a two new severs for them to handle most of most of their data, one of the sever will act as a recovery and the other works as the main. And also the cost will include a free demonstration and practical tutorial for the accounting staff in TURNSHOP as well with three (3) months training using the computerized payroll system (CPS). we will help during the period of transition. It will be a user friendly and easy to install and use. 1. Since the company already has some hardware requirements already this can be use for the computerized payroll system(CPS) ,so we only need to install the software on the computers and laptops in the company and link them to the sever. SAP solutions will be installed to provide the company-wide accessibility so that they can accelerate an accurate financial closing cycle at any level. This will provide the business management solutions through the financial record of the employees and the management of finance in the company such The Detailed Employee List contains all the pay, deduction, benefit, state, And local tax codes, and monthly, quarterly, and yearly totals for each Employee. The report also provides wage and withholding information. Print the Detailed Employee List to review all the employee records That is set up in Payroll. It will eliminate the manual payroll and transaction system in the company which is time consuming and also there is a bigger chance of having errors. FLOWCHART FOR THE EMPLOYEE PAYROLL SYSTEM REQUIREMENTANLAYSIS Beginning the payroll process for the company starts with obtaining the proper documentation from employees. The human-resources department and the accountant department will need to forward an internal form or a copy of the accepted-offer letter complete with the appropriate paperwork to us. Once this process is verified as finished, recording of employee information can begin and designing and deploying for the payroll period can start. Question will be also ask and it will be both open and close questions, to help us get the full understanding of how the payroll works in the company. For example What is salary package in the organization? How the salaried will be paid? How do they calculate the local tax codes, and monthly, quarterly, and yearly totals? And many more DESIGN STAGE OF THE SYSTEM In the design the organization system will be targeting a hierarchy as follows: Company - Cluster - Business Unit (BU) - Department - Employee, The salary for an employee is made up of various salary components. Each salary component has 3 rules associated with it, a Calculation Rule (Calculate component as percentage of another component, or percentage of a fixed number or a fixed number), an Eligibility Rule (whether an Employee/Dept is eligible for a component) and a Constraint Rule which limits the maximum and minimum of a component. These rules are editable and can be edited by a user end user. Also these rules are inherited top-down, but if defined at a lower level, the lower level rule takes precedence. The database will contain Attendance, Leaves, Bonuses tables and these rules are also supposed to interact with each of the tables. The client will be generating payroll for multiple clients each hosting a Separate Database instance. They may each have a different interpretation of each component and may have different components. We are only looking to support SQL Server, and payroll generation will be an offline activity and also an online activity in some instant. It will work upon where to put the logic which uses these rules to generate the individual tax components (which will include Tax Deductions, Tax Write-offs, Allowances, etc). The system will take an employee Id and generate a payroll for that month. The order of our priorities is: 1. The ability to adapt changes to new clients quickly 2. Long term maintainability 3. Performance 1 and 2 outweigh 3 here by a large factor as this will be an offline activity. Maintainability and Quick Customizability are very important; we will be deploying the application for different clients. Client A may have a Salary Component Rule as ((0. 3 * Basic) + 800) and Client B as (0. 2 * Basic) + (0. 1 * Attendance Bonus) Also report on the payroll will be created in this stage. DEVELOPMENT STAGE After the System Design it leads to Development where the information system is built and programmed. Here we develop all the necessary ideas we got through the requirement stage and the design stage and send them a prototype so that they can try and gives us the feedback, also this phase where the bugs are worked out of the system. A contingency plan is also developed at this point. A contingency plan is an emergency management document. If the power goes out – what happens to the system? What is the back up? How fast can it be brought back up to speed? INTEGRATION AND TESTING STAGE This is the formal integration and testing of the system. Testing has been done on the development phase, but in the Integration and Testing Phase it is a formal, documented testing procedure, not only to assure that the system performs as designed, but testing the roll-out of the system. If there is already another system in place with data, how fast can that data be migrated into the new system and useable to the company? Usually, the system is rolled-out over a weekend so that if anything goes wrong, the old system is still active and available. Integration and Testing is vital for the decision to go with the new system, trusted to the system. Also In this stage the functionality of the individual sub systems in the payroll are tested to ensure proper operation. After successful testing of each subsystem the entire system of the payroll is tested to ensure all subsystems work together properly and so that an employees can check every information on his or her payroll. How to cite The Seven Phases of the Systems Development Life Cycle, Essay examples

Native Son Character Actions Defines Their Individual Essays

Native Son: Character Actions Defines Their Individual Personalities and Belief Systems Richard Wright's novel, Native Son, consisted of various main and supporting character to deliver an effective array of personalities and expression. Each character's actions defines their individual personalities and belief systems. The main character of Native Son, Bigger Thomas has personality traits spanning various aspect of human nature including actions motivated by fear, quick temper, and a high degree of intelligence. Bigger, whom the novel revolves around, portrays various personality elements through his actions. Many of his action suggest an overriding response to fear, which stems from his exposure to a harsh social climate in which a clear line between acceptable behavior for white's and black's exists. His swift anger and his destructive impulses stem from that fear and becomes apparent in the opening scene when he fiercely attacks a huge rat. The same murderous impulse appears when his secret dread of the delicatessen robbery impels him to commit a vicious assault on his friend Gus. Bigger commits both of the brutal murders not in rage or anger, but as a reaction to fear. His typical fear stems from being caught in the act of doing something socially unacceptable and being the subject of punishment. Although he later admits to Max that Mary Dalton's behavior toward him made him hate her, it is not that hate which causes him to smother her to death, but a feeble attempt to evade the detection of her mother. The fear of being caught with a white woman overwhelmed his common sense and dictated his actions. When he attempted to murder Bessie, his motivation came from intense fear of the consequences of "letting" her live. Bigger realized that he could not take Bessie with him or leave her behind and concluded that killing her could provide her only "merciful" end. The emotional forces that drive Bigger are conveyed by means other than his words. Besides reactions to fear, his actions demonstrate an extremely quick temper and destructive impulse as an integral part of his nature. Rage plays a key part in his basic nature, but does not directly motivate the murders he commits. Rage does not affect Bigger's intelligence and quick thinking and it becomes evident during the interview with Briton. The detective makes Bigger so angry that the interrogation becomes a game to Bigger, a game of logic and wills, of playing the stupid negro, and telling the man exactly what he wants to hear. The game Bigger plays during the interrogation shows his great intelligence and ability to think quickly on his feet. Bigger also displayed his intelligence in the creation of the ransom note. Using the situation to his advantage, Bigger wrote a ransom note to extort Mary's parents for money. To make the note even more convincing and to dissuade blame from himself, Bigger signs the note with the communist symbol of a hammer and sickle. Although the book revolves around Bigger he possesses few good qualities, which get his horrendous actions negate, making him an anti-hero. He possess the violent tendencies to commit rape, extortion of the dead girls parents, robbing, and killing innocent people. These traits do not portray a simple victim of circumstance, but a habitual criminal acting out against a society. While Bigger dominates the story, his appalling actions make him a man that the reader can not look upon as a hero. In fact the author punishes the anti-hero character by condemning him to death for his crimes. One of the two most sympathetic characterizations of white persons in the novel comes from the character of Jan Erlone, Mary Dalton's friend. He exhibits an enthusiastic personality and represents an idealistic young organizer for the Communist party. Mary's parents and their servant Peggy distrust his motives. Bigger initially expresses a distaste for "reds" when responding to Jan's friendly advances during their first meeting. While receiving distrust from those around him, Jan retains a simple belief in the equality for all men, regardless of social class or race. Throughout Jan's first meeting with Bigger, he regards Bigger with the utmost respect. During the course of the night, Jan sits in the front of the car with Bigger, eats with him, drinks with him, and speaks to him as an equal. Those actions of equality portray more than a decent man, it shows that Jan's character possesses a strong sense of morality and honesty. Jan is also characterized by other heroic traits, forgiveness and understanding. As an interesting twist of fate, Jan gets Bigger an attorney, and demonstrates that he could forgive Bigger for implicating him for Mary's "kidnapping". The second sympathetic white character, Boris A.

20 Essay Topics About a Teacher Why Is It Difficult to Be a Teacher Today

20 Essay Topics About a Teacher Why Is It Difficult to Be a Teacher Today The first thing a student should take care of when dealing with academic writing is choosing a proper topic.   An essay on a teacher seems to be an easy task for a student but it’s not as easy as it may appear. The main thing is not just to present the information but to understand what it means to be a teacher in the contemporary world. That will help a student choose a captivating topic to reflect it in the paper. 20 Topics to Focus on We offer 20 interesting topics that will help each student write both objective and subjective papers. Pros and Cons of the Authoritative Way of Teaching What Is More Effective: to Teach in the Class or to Teach via Skype? Can a Robot with the Artificial Intelligence Replace a Teacher? A â€Å"Good† Teacher: the Evolution of the Requirements to a Teacher During Last 50 Years Teachers Educate People. Why do IT-specialists Earn More than an Average Teacher Then? Can Self-Learning Modules Substitute a Real Teacher? What Teaching Method Is More Effective Today: Authoritative, Liberal or Democratic? Who Is Considered to Be a Better Teacher: a Man or a Woman? May a Teacher Make Mistakes? What Can the Government Do to Improve the Working Conditions for a Teacher? The Difference between Teachers Who Work in the Third-World Countries and in the Developing Countries Is There Any Difference between a Teacher Who Works at a Traditional Public School and a Teacher Who Works in a Private School? Village Schooling vs. City Schooling: What Teachers Supply Their Students with Better Knowledge Can Teacher’s Style and Look Affect the Teaching Process and Students’ Learning Achievements in a Negative Way? May Teachers and Students Become Friends or Should There Be a Certain Distance between Them? Is Exchange Teaching Effective? How Does a Teacher Benefit When Teaching Abroad? The Role of Missionary Teachers in the Development of Education in the Cities of Central Africa A Teacher Is Going to Be Replaced by His or Her Virtual Hologram. In What Way Can a Tutor Control the Discipline in the Class and Students’ Learning Achievements? What Temperament Suits a Perfect Teacher? (phlegmatic, choleric, melancholic, sanguine person) What Traits of Character Should a Good Teacher Possess Today? A student should think of the urgent problem, create a captivating title, and present the solution in the essay that will be supported by strong facts. Essay Sample on a Teacher: Why Is It Difficult to Be a Teacher Today? Everybody can agree that teaching is a vocation but not a job. You can hardly find a person who wants to be a teacher and hates children. That’s nonsense! Teaching requires too much time because a person works at the school and then gets ready for the lessons (writing plans, searching for information, checking papers, etc.) at home. So, one can state that teachers never rest. That’s why if people don’t consider tutoring to be their cup of tea, it’s better to avoid this profession any way possible. Why is it so hard to be a good teacher today? There are several reasons. First of all, a teacher needs a good education. Still, there are exchange programs which let a non-qualified person work at a school for some period in the USA, Ukraine, and a number of other countries. Such a person doesn’t earn much, though. Those who are qualified teachers have more options. They have opportunities to get a job at a private tutoring, private, and language schools. Sometimes, education means nothing without practice. Students have to pass exams at the end of the study, then undergo two years of practice and then pass an exam again in Germany. Future teachers suffer because in comparison to other countries their salaries are rather high (â‚ ¬3500 when an average salary is â‚ ¬2500) in Germany. Due to that, they can travel and live comfortably. Teachers in other countries cannot boast of having such an income. For example, a Ukrainian or a Russian teacher with minimum experience can hardly pay bills, to say nothing about proper clothing and medical insurance. A person should work at least 15-20 years to get an adequate salary. That’s why too many teachers move abroad in order to supply their families or to find better living conditions. The next thing that prevents people from becoming a teacher is the school itself. Today, not all schools are supplied with proper equipment to use in Chemistry, Biology, Physics, Physical Education, etc. For instance, it’s really hard to practice listening comprehension without a laptop or any other device (Smartboard, tablets, etc.). A teacher of Physics or Chemistry will have problems when explaining different chemical or physical processes without the required equipment (flasks, chemicals, amperemeter, and others). Finally, it’s really hard to motivate pupils and surprise them. Today everyone can watch different videos, listen to various audio-materials, and read a number of articles (or even download them) to learn sciences and languages absolutely free.   That’s why a teacher should prove that his or her assistance is necessary. In addition, a teacher has to show something new and interesting to children in order to make them study and long for knowledge. So, one may conclude that teaching does really need a person who can devote most of the time and efforts to shape someone’s life. In-born teachers should feel satisfaction from the job they do. It’s such a good feeling to see how children who couldn’t say a word in French sing a French song and stage a play at the end of the term. Teachers, who follow their vocation, like to conduct lessons and to spend much time with their students. Teachers should understand that they don’t just supply kids with knowledge on some subject. They educate and inspire an individual. They bring them up and often are treated as an icon of perfectness. Students often want to look, sound, move, and speak like their teachers. So, if you don’t like children and are not ready to deal with self-improvement daily, you’d better not enter a pedagogical university. References: CAZ (2018). How to Teach around the World. https://www.ytravelblog.com/how-to-teach-around-the-world/ Education Degree. 2017 Outlook for Teaching Salaries around the World. https://www.educationdegree.com/articles/teaching-salaries-around-the-world Teacher’s Blog: the Guardians. How Teachers Are Rated in 21 Countries around the World. https://www.theguardian.com/teacher-network/teacher-blog/2013/oct/03/teachers-rated-worldwide-global-survey The International Massmedia Agency (2017). Portrait of the Ukrainian teacher: woman over 40 with a salary of 7000 UAH.   https://intmassmedia.com/2017/10/01/portrait-of-the-ukrainian-teacher-woman-over-40-with-a-salary-of-7000-uah/ L. Garfield and S. Gal. The Best and Worst Countries to Be a Teacher, Based on Salary. https://www.businessinsider.com/teacher-salaries-by-country-2017-5 Teaching Certification. German Teacher Certification. teaching-certification.com/german-teacher-certification.html Global Citizen. 10 Barriers to Education Around the World. https://www.globalcitizen.org/en/content/10-barriers-to-education-around-the-world-2/

User Psychology How to Make Your Content Strategy More Effective

User Psychology How to Make Your Content Strategy More Effective We spend every single day making decisions. We like to think these decisions are simply choices- from getting dressed to eating dinner, or even small things like which toothpaste to buy- all driven by logic and reason. In truth, the majority of human decision-making is initially influenced by everything but  logic. A complex web of autonomic emotions, desires, and rewards fuels our every choice, and these feelings are ultimately what guide us throughout life. From a marketing perspective, this offers a powerful opportunity to generate a sense of desire and need around our products. But it isn’t enough to simply test or utilize historical data to find out what motivates people. To create desirable products, we must leverage user psychology- a method of understanding the how  and why  consumers make decisions. Armed with this kind knowledge, it becomes possible to create a content marketing strategy  that taps into customer desires and makes our products truly irresistible. How to Make Content Strategy More Effective With User PsychologyApply User Psychology to Your Content Ideas With This Template Later in this post, well cover how to brainstorm emotionally-driven content ideas that connect desires to rewards. But first, download this template to store those ideas, so youll be ready once we reach that point. Why User Psychology Matters User psychology is aimed at understanding subconscious triggers- automatic feelings that we associate with products, services, and experiences. Since triggers influence consumers at every stage of the buying cycle, learning more about them can bridge the gap between basic marketing and effective consumer influencing. Unlike traditional marketing, psychology-driven marketing doesn’t attempt to influence consumers through product features, price or value propositions. So instead of asking questions like, â€Å"How can I boost newsletter signups?† or â€Å"What piece of content is most shareable?† user psychology prompts questions like: What deep desires influence a customer to consider buying our product? When in the buying cycle does our customer feel unsure or abandon our web page? What prompted that feeling of uncertainty? What feelings arise when customers encounter our brand, and how can we strengthen them (or relieve them if they’re negative)? The core difference between traditional marketing and psychology-driven marketing is that the latter prompts marketers to think from the customer’s point of view. Understanding ELMR Effective user psychology strategies are often built upon some variation of the ELMR framework. ELMR, which stands for Emotion, Logic, Motivation, and Reward, helps you see things from the customer’s perspective, and was first coined by Brian Balfour as part of the Reforge  growth series. It’s important to first understand what each of these terms mean, before we can see how they can be applied to a content marketing strategy. Use the ELMR framework to infuse user psychology into your #content #marketing strategy:Emotion We cannot understand customer emotions without first understanding desire. Think of it this way: If a person is happy, it means one of their desires has been fulfilled. If a person is sad, it means they’ve lost or missed out on something they desire. When marketers create messaging that fulfills desire, customers are more likely to associate that product with happiness and joy. As a result, they’re more likely to make a purchase. Logic The next portion of the ELMR framework is logic. After someone has an emotional response to something, they’ll look to rationalize their emotions with a logical reason. Educating a customer about a product's facts, features and competitive details are all ways to appeal to the logical brain and make a customer more confident in their decision. Motivation To motivate someone, we first need to learn what’s preventing them from taking the desired action. How large and influential are these barriers? What can be done to make them smaller and more approachable? Reducing these barriers will make it easier to create a sense of need and motivate people to action. Reward The final portion of ELMR is reward- creating a sense of approval and validation about one’s decision. Reward can come in many forms, but most are either intrinsic or extrinsic. Intrinsic rewards are associated with a product that offers benefit in the form of time, finances or knowledge. Extrinsic rewards tap into personal desire, and usually comprise social or career accomplishments. Recommended Reading: How to Write More Emotional Headlines That Get More Shares Applying ELMR to Your Content Strategy Applying the ELMR framework to your content marketing strategy can help you create more powerful content that in turn influences user triggers. Content that delivers well-timed triggers can drive signups, improve social engagement  and increase conversions. Applying the ELMR framework can help you create more powerful content.Content Marketing and Emotion Humans have and always will be driven by rewards, whether they’re related to finances, career, knowledge, or something else. By thinking from the customer’s point of view, content marketers can determine the rewards associated with their product. According to Nir Eyal, author of Hooked: How to Build Habit-Forming Products,  the most powerful triggers work in tandem with negative emotions. Negative feelings make us feel distressed and distracted. So when a marketing message or piece of content briefly relieves that negative thought, it creates an addictive trigger. As Eyal puts it, â€Å"to make a truly effective hook, we have to capitalize on users’ negative emotions.† So how do we create content that relieves a negative emotion? Consider this Instagram post from Whole Foods as an example: The copy in this post reminds customers that they should be eating an apple a day (a healthy suggestion they’ve been hearing throughout their lives). Assuming that most people don’t eat an apple a day, these words effectively tap into a sense of guilt, or fear about being unhealthy. After triggering these negative emotions, the post offers an overt push, â€Å"make it happen† and suggests a number of healthy, easy recipes. Thinking about eating the recipes in the picture offers relief from the guilt that people feel about not eating enough healthy food. This creates an addictive sense of need that entices people to walk into their nearest Whole Foods and buy a bag of apples and healthy toppings. In your content marketing strategy, consider this: What are my customers afraid of? How does my product or service alleviate that feareven if only for a moment? In your content marketing strategy, consider this: What are my customers afraid of?Content Marketing and Logic Once you’ve determined the emotions that influence your customers, you need to introduce logical rewards that justify those emotions. The logical brain is constantly searching for a quick win of support and justification, and finding a way to influence it isn’t the hard part. What’s most important is that your logical appeal is well-timed and balanced in scale and scope. That way, it creates the right amount of confirmation at the right time, without overwhelming the user or turning them away. To see how this works in blog content, take a look this article on patio furniture from retailer Crate and Barrel. This post, titled â€Å"How to Give Your Patio a Summer Makeover† is filled with logical appeals that justify buying Crate and Barrel’s products. In addition to a smattering of enticing photos featuring gorgeous summer weather (and an adorable dog to boot), the writing is filled with logical queues. In a section on choosing outdoor pillows, the post explains that they’re â€Å"stuffed with quick drying polyester fiberfill† and â€Å"polypropylene yarn.† These product details alone aren’t enough to justify purchasing the pillows. But the sentence that follows, however, is what does the trick: â€Å"In other words, they dry quickly after a rainstorm!† Summer rainstorms are common, and wet patio furniture is a common annoyance for homeowners. The fact that the pillows dry quickly after a rainstorm is a perfect justification for buying these stylish pillows over others. In your content strategy, think about how you can turn a product feature into a relatable story. What do your customers value? How can your content strategy tap into those values in a way that relates to their everyday life? Appeal to your their sense of logic. Tell them something about your story that feels impossible to refute (who can disagree with the benefit of quick-drying patio pillows, for example?). Recommended Reading: The Complete 14-Step Content Strategy That Will Boost Your By 434% Content Marketing and Motivation As we discussed earlier, the motivation portion of user psychology is about reducing barriers to purchase. When you understand the things that prevent your user from buying, you can create content that helps reduce these barriers. If your company is in the retail fashion space, for example, you might automatically think that key barriers are only financial- things like item price or shipping cost. But what about more complex barriers, like how a product fits or whether or not it can be paired well with a person’s existing wardrobe? Fashion retailer Aerie taps into such complex concerns on its branded fashion and lifestyle blog. For example, in the post â€Å"Styling the Cutout Floral Dress with Amanda Oleri† Aerie has a fashion blogger style one of its main seasonal products in her own way. This is more motivational than a simple product page because it provides styling tips from someone that the audience can relate to. This is perhaps the most effective approach for online retailers because it makes the product more approachablecustomers can visualize it for themselves. Regardless of barriers like price, people always have reservations about buying things online. Connecting to your users through an influencer or a blogger helps reduce emotional barriers around sizing, fit and style, making the thought of purchasing items feel more realistic to customers. Recommended Reading: How to Boost Engagement With Micro-Influencers the Right Way Content Marketing and Reward Both intrinsic and extrinsic rewards create an opportunity to influence buyers. However, intrinsic rewards differ more from person to person, making them harder to tap into. Here’s where putting yourself in the customer’s shoes comes in handy. Think about what your target audience values most, on a personal level. Let’s say your target audience is moms. Providing their children with a memorable, happy, and joy-filled childhood is a desire of all moms.  Disney is one brand that consistently taps into these intrinsic desires because it’s based on the idea of an experienceand the happiness and joy it brings. In Disney’s online website series â€Å"Mom Panel Monday,† Disney moms have the opportunity to share what they and their families love about the theme park and other Disney experiential products. This video, â€Å"Moms Panel Monday: A Mom’s Take on Cruising with Disney Cruise Line,†Ã‚  features one mom discussing her family’s experience on a cruise. This strategy is effective because it shows immediate  rewards that a Disney Cruise might bring, like good food, live music and fun games. What’s even more powerful is that it also shows the long-term rewards, like friendships and memories, that a Disney Cruise might bring a mom and her family. By hearing another mom say things about what her family loves and what makes them happy, parents (and moms especially) are motivated to create that experience for their own kids. To truly put yourself in your customer’s shoes, think about what you might have in common with them. If you were them, what would be your primary reason for purchasing your product? Make it a habit of creating marketing content from this perspective. To truly put yourself in your customer’s shoes, think about what you might have in common with...Applying User Psychology and Content Marketing: How to Get Started User psychology’s core method, the ELMR framework, is designed to help you connect with consumers on a deeper, more personal level. It works by exposing the core triggers that motivate your customers to interact with your brand and purchase your products or services. Here are a few easy, effective ways to start applying it to your content strategy. Conduct a Brainstorming Session Before you dive in and start drafting, gather a few team members to help list all the desires a customer might associate with your product. Depending on the size of your team, try to get people from different departments (thus, different perspectives) to help you here. If you’re not sure whose perspectives might be helpful with this exercise, here are some suggestions: Marketing managers Sales representatives Product developers Founders/Leadership Customer support representatives Researchers Data analysts Reach out to your team members and let them know you need their help with a brainstorm, but leave the topic a mystery for now. It will help if everyone comes to the meeting with a fresh mind and no preconceived opinions. This way, the ideas the team comes up with together will trigger new thoughts quickly and on the spot, leading to a dynamic and effective brainstorm. Utilizing something like a whiteboard will be really helpful in jotting down ideas in a flow chart, scatter plot chart or something else that helps you organize quick thoughts. Your chart might begin to look something like this, which means you’re off to a good start: During the brainstorm be sure to write down everyone’s thoughts and ideas, even if something seems silly at the time. The benefit to brainstorming is that you never know what word or thought might ignite your next genius idea. Once your chart seems full, you can thank everyone for their help and get started on distilling the strongest ideas. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Identify Rewards to Connect with your Product Next, you should start considering the intrinsic and extrinsic rewards that your customers could associate with your product. It will be helpful to start a list for this somewhere that you can keep track of, like a Google Spreadsheet. Since you’ve gone through a brainstorm already, this is an opportunity to gather everything in one place, so I suggest using columns in your sheet to organize. Here’s how to do that: Open a Google Spreadsheet and use columns to store the ideas you came up with in your initial team brainstorm, similar to this: Now use additional columns to jot down intrinsic and extrinsic rewards associated with your product. If you need some ideas, here are some examples of topics that fall under each category: Let’s take the desires we identified above, for example, to identify a few rewards that someone might gain as a result of buying your product: Desire: To be more attractive   Rewards: Social acceptance, personal confidence, looking great Desire: To learn something new every day   Rewards: Impressing others, personal satisfaction, new skills Desire: To accomplish something on your own   Rewards: Sense of self-worth, personal confidence, task completion Now think about how to position those rewards clearly to customers in a meaningful and relatable way. The positioning ideas you come up with can be directly translated into new content pieces, so add those ideas to your spreadsheet in a final column for easy reference later on. Analyze Your Current Messaging Chances are, the topics and ideas you’ve identified through the process above may have led you towards value propositions and positioning statements that haven’t yet been part of your brand’s core messaging. This is a good thing! You’re now thinking about marketing from a psychological perspective. You can now take a look at your current marketing messages with fresh perspective. If you haven’t done so already, creating a "Core Message Document" can help to collect everything in one place. That will allow you to easily edit, or built upon, your brand positioning which will be reflected in all of your content pieces. Use your new psychological perspective and include these points in your Core Message Document: Vision Mission Statements. What does your product and company strive for? Think about the emotions you hope to trigger when connecting with your customers. Positioning Statement.  What do you do better than anyone else? Think about how you can help your customers gain intrinsic and extrinsic rewards most effectively. Elevator Pitch.  How would you describe your product and company in under 30 seconds? Try to touch quickly on Emotion, Logic, Motivation, and Rewards. Taglines Slogans.  What is your product or company all about? Try to elicit an emotional response or use something that a customer might quickly associate with a reward. Key Messages.  What are three things you want everyone to know about your product? Identify a few key points and jot down short paragraphs for each. This is a great place to focus on the rewards you’ve identified! Competitive Differentiation.  How do your key messages set you apart from competitors? Think about how you can help your customers achieve their desires in a way that no one else in the market can. Value Propositions. What is the value of your product in the mind of the customer? Take extra care here to stretch that psychological muscle you’ve been strengthening throughout this whole process. Benefit Statements.  What is the benefit of buying your product? You’ve already done the hard part on this one, these can be directly tied to the rewards you’ve identified. After all of this, you should have new ideas from a healthy brainstorm session to help customers psychologically connect with your product, and a hefty document full of fresh message points to weave into future content pieces. When applied to your content strategy, user psychology can create an addictive product that keeps customers coming back for more. Just remember to step out of your own head and think like your target audience- empathy drives better customer interactions, which leads to true authenticity. And as with all good marketing experiments: test, measure, and repeat.

Same Sex Marriage Revelation through Media Assignment

Same Sex Marriage Revelation through Media - Assignment Example From the discussion it is clear that  while Murray dwells upon both sides of the truth, he is also capable to striking at the empathy of the audience by appealing to equality as well as religion for the religious fanatics. Although majority of republicans conform to the norm that states should have the right to formulate their laws themselves, but Congress approves of the Defense of Marriage Act which indicates that marriages performed in other states shall be ignored and the federal denies the recognition of legal gay marriages. Using relevant quotes of scholarly critics, the Murray shows how the law and the politics meet at the flash point, which is the same sex marriage.  This essay highlights that  quite skillfully, both the authors here have avoided laying too much emphasis on the case for same sex marriage and never give any personal opinion of theirs throughout the article. They merely highlight the reality and incidence of same sex marriages.   At the same time they i dentify the legal and political dimensions which support the case in favor of the issue rather than supporting the issue themselves. At the same time they project the opposing opinions of critics and finally by highlighting the legal court cases, they try to prove that same sex marriages are being accepted by the law at a stage where ‘equality’ demands of utmost attention.  Murray is liberal in his outlook and also point out another reality that this is such an issue regarding which different states differ in their judgments.